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22nd January, 2020
Artificial Intelligence (AI) technology has quickly become a necessary part of our everyday lives. Businesses are pushed to adapt to these modern trends. The majority of businesses have domain names and an ever-increasing proportion prefer to trade online rather than from physical premises. The main reason is the cost-effectiveness, as trading online means that businesses spend less on staff and commercial leases for expensive high street shops and can concentrate on providing an excellent customer experience.
An increasing number of modern customers are not keen to spend time in shops anymore and largely prefer to use online shopping instead. Simply by clicking buttons on their devices online shoppers are inevitably using AI technology, introduced by online businesses. Online behavioural advertising is used to collect personal data for context advertisement (cookies) and help customers with their choice by offering a range of products similar to their search.
The growing capabilities of AI make online retail almost impossible without any use of AI technologies. So what are the legal implications?
If you are thinking of trading online, the main points to consider are the following:
There are indeed many considerations involved when weighing up whether or not to trade online. One thing is certain: the world is not the same as 30 years ago. Online retail and customer demand continues to push businesses towards online trade. Getting proper professional help to keep away from the pitfalls is just as important as it always was.
The information on this site about legal matters is provided as a general guide only. Although we try to ensure that all of the information on this site is accurate and up to date, this cannot be guaranteed. The information on this site should not be relied upon or construed as constituting legal advice and Howes Percival LLP disclaims liability in relation to its use. You should seek appropriate legal advice before taking or refraining from taking any action.