Advertising

Multimedia: advertising is bigger than it used to be

As the diversity of channels for promotion and the requirements for more and varied content have widened, so too has the regulatory landscape and the risk.

Increasingly, brands demand a strategic approach to protecting their business reputation as well as their legal standing. That makes a lot of sense when the issues span commercial, intellectual property, and multiple regulatory domains including advertising compliance, consumer protection, product labelling and data protection.

Our advertising solicitors' approach is collaborative, proactive, and designed to manage risk without jeopardising creativity and effectiveness.

Balancing IP, regulatory, and consumer protection issues through a multi-disciplinary approach

Our commercial advisory team includes specialist solicitors across the intellectual property, commercial, and regulatory compliance practice areas.  

Together, they offer a proactive risk management approach that helps you screen campaigns and promotions for compliance, check IP risks, and ensure you are doing all you should for consumer protection.

The team’s expertise includes specialist areas such as advertising standards, influencer and affiliate marketing agreements, sponsorship contracts, agency contracts, gambling act issues, and data protection and privacy in marketing and fair trading.

Through detailed, timely advice and guidance, you can stay within the rules while still pushing the creative boundaries.

Comprehensive legal support for a wide range of marketing advertising and promotion activities, including:

• Advertising standards compliance advice, including product claims, screening of storyboards and advertising copy (including pre-Clearcast screening), handling ASA complaints  
• Consumer protection compliance, including unfair trading and distance selling regulations
• Gambling Act requirements for competitions, prize draws and lotteries
• Product labelling and information requirements  
• Website compliance
• Influencer and affiliate marketing agreements
• Sponsorship agreements
• PR, advertising and marketing agency agreements
• Brand protection and trade marks
• IP risks, including rights clearance and comparative advertising
• Data protection compliance, including marketing consents
• Social media and other digital rules
• Events management and venue hire agreements

Our Advertising solicitors in Oxford,  Milton Keynes, Cambridge, Leicester, Manchester, Northampton, Norwich and Oxford are on hand to answer any questions you may have.